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KMID : 0613620080280020157
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Health Social Welfare Review
2008 Volume.28 No. 2 p.157 ~ p.184
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Factors Associated with the Use of Health Promotion Program -Seoul Community Health Center-
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Yoon Hee-Sang
Lee Hae-Young
Lee Sook-Kyung
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Abstract
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It is well-known that health promotion is the most important factor for healthy life. Health promotion programs, such as those for smoking cessation, reducing drinking, exercise, nutrition provided by community health centers, are proven to be economic and excellent. However, the number of users is very limited, and most of the community residents are not using these programs. This study aims at analyzing the factors associated with the use of the health promotion programs, and recommend policy measures that may increase the utilization rate of these programs.
The conceptual framework used in the research is health belief model. We adopted the use of health promotion program of community health center as dependent variable. Indepentant variables are sex, age, marital status, education level and income status, perceived susceptibility, seriousness, selfefficacy, perceived cost, promotion of program recommendation of family, friend, neighbor.The data was collected through a survey. For the survey, Seoul was divided into 4 areas: eastern, western, northern, and southern area. From each area, one community health center was chosen from the ones that wanted to participate. Total number of observations was 495: 150 users and 345 non users. We used frequency table, t-test, chi square test and logistic regression for the analysis. Logistic analysis was performed to compare those users and nonusers. ’sex ’ and ’age’ were sociodemographic factors that showed a ststistically significant influence with users. Male(OR=2.82, p=0.01) and older age(OR=1.03, p=0.02) showed a higher likelihood of users compare to female and younger ages. Promotion(OR=3.96, p=0.00), recommendation of friend and neighbor(OR=5.40, p=0.00), and perceived cost(OR=1.72, p=0.00) were significant factors at the component of health belief model. Therefore, it is necessary to support the environment of health promotion beyond individual concern of seriousness and susceptibility. It is also necessary to implement an effective and user-friendly marketing strategy. Because the factors which have strong influence on the use of health promotion program are recommendation of friends and neighbor, promotion and perceived cost.
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KEYWORD
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Health Promotion Program, Health Belief Model, Community Health Center, Utilization
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